Daniel’s story and legacy

Daniel Morcombe was a 13 year old boy, living with his parents and brothers in the town of Palmwoods on the Sunshine Coast in Queensland.

While on his way to buy Christmas presents for his family at a local shopping centre, he went missing.

He was last seen wearing a red t-shirt, waiting for a bus at 10 minutes past 2pm on Sunday 7th December 2003. He was abducted and murdered; after years of searching and an incredible undercover police investigation Daniel was finally found in 2011.

Daniel’s parents, Bruce and Denise started the Daniel Morcombe Foundation to give back to the community who had supported them from the day that Daniel went missing. Today, the Daniel Morcombe Foundation is one of the most well known not for profit child safety organisations in Australia. Daniel’s story changed child safety in Australia and the determination and dedication of his parents has inspired the entire nation.
The red t-shirt Daniel was wearing the day he went missing has become a symbol of child safety awareness. Every year, thousands of people dress up in red for an annual National Day of Action for Child Safety, held on the last Friday in October: Day for Daniel.

Day for Daniel

Friday 30 October, 2026

Days
Hours
Minutes
Seconds

Supporting the Mission

Helping children stay safe, supported and heard.

The Foundation’s work supports children, young people, parents, carers, educators and communities through practical education and awareness.

Child Safety Education

Resources that help children recognise, react and report unsafe situations.

Support for Victims

Practical support for young victims of crime and affected families.

Community Awareness

National campaigns and events that keep child safety front of mind.

Resources for Schools

Education tools for teachers, parents and carers to use with confidence.

Our Journey

Key Achievements Over 20 Years

From awareness campaigns to education resources and national events, Daniel’s legacy continues to create lasting impact.

December 2003
Daniel Morcombe

Daniel was last seen waiting for a bus in Palmwoods. He was on his way to buy Christmas presents for his family when he went missing.

March 2005
Daniel Morcombe

Daniel was last seen waiting for a bus in Palmwoods. He was on his way to buy Christmas presents for his family when he went missing.

May 2005
Established DMF

Daniel’s parents Bruce and Denise started the Foundation as a way to give back to the community by educating other children how to stay safe.

November 2005
First Day for Daniel

The first Day and Walk for Daniel – the first walk drew 90 supporters. Participants were encouraged to wear red, the same colour Daniel was wearing the day he disappeared.

September 2006
Foundation Red

The Daniel Morcombe Foundation launches its first child safety education resource ‘Foundation Red’. The DVD including videos was updated until 2014.

September 2011
Recognition

Bruce and Denise Morcombe recognised as Queensland Child Safety Ambassadors, and the Daniel Morcombe Foundation won the Queensland Child Protection Week Awards Education Initiative Award.

September 2011
Where is Daniel?

After years of investigations and a secret undercover police operation, the arrest of the predator was finally made and Daniel was found and brought home.

September 2012
Launch of Daniel Morcombe Child Safety Curriculum

The Queensland Education Minister John-Paul Langbroek launches prep to year 2 phase of Daniel Morcombe Child Safety Curriculum. Years 3 to 6 and 7 to 9 were launched over the following 10 months.

September 2012
Child Protection Awards win

The Daniel Morcombe Foundation’s Day for Daniel won Queensland Child Protection Week Awards Media and Communication Award

September 2014
Keeping Kids Safe resource kits launched

Keeping Kids Safe resource kits sent to all schools to help educate children and young people on personal safety.

October 2005
Walk for Daniel

The first Walk for Daniel drew around 90 supporters in 2005. In 2014 over 1,500 people attended the annual Sunshine Coast event.

October 2014
Keeping Kids Safe

This award winning resource replaced the Foundation Red DVD, together the video and activities resource kit has ben distributed over 60,000 times.

October 2017
Australia’s Biggest Child Safety Lesson

The first Australia’s Biggest Child Safety Lesson videos were released to schools. The Foundation is excited to release the ninth installment in 2025.

October 2017
Australia’s Biggest Child Safety Lesson winner!

Australia’s Biggest Child Safety Lesson wins Queensland Child Protection Week Awards Education Initiative Award.

November 2018
2018 Australian Crime and Violence Prevention Awards

Day for Daniel receives silver award in the community led category of the 2018 Australian Crime and Violence Prevention Awards.

January 2019
Daniel Morcombe Foundation honoured

The Daniel Morcombe Foundation was honoured at the 2018 Sunshine Coast Australia Day Awards with the Community Award.

February 2019
A new home for DMF

The Daniel Morcombe Foundation’s office, Daniel House, officially opens at Palmwoods.

June 2020
Child Safety Champion

Bruce and Denise Morcombe recognised as ‘Child Safety Champions’ at the Queensland Government’s 2020 Queensland Greats Awards.

June 2020
Changing Futures launch

Changing Futures launched to educate frontline workers about identifying and responding to harmful sexual behaviours.

October 2020
My First Walk for Daniel launch

The first My Walk for Daniel is launched during Covid-19, encouraging people around the country to walk 4km for Daniel wherever they are located.

June 2021
Safe Bedrooms launched

Safe Bedrooms educational initiative is launched with videos aimed at educating children, parents and carers on how to recognise suss behaviours and online grooming.

October 2022
Challenges and Choices

Interactive educational resource Challenges and Choices is released to teach children important safety messages about staying safe online.

June 2023
Bright Futures launch

The Daniel Morcombe Foundation launches Bright Futures – an innovative program aimed at addressing the growing prevalence of harmful sexual behaviour and technology-assisted harmful sexual behaviour.

July 2023
That’s Suss launch

The Daniel Morcombe Foundation launches That’s Suss – eSafety Challenge, providing children skills to recognise, react and report online grooming and suspicious behaviours.

October 2023
Senior Leadership Award

Bruce and Denise were honoured to receive the 2023 Sunshine Coast Senior Leadership Award.

June 2024
20th Year launch

Denise and Bruce Morcombe launch the Foundation’s 20th year with a 21-day Time To Talk Road Trip.

October 2024
20th Walk for Daniel

The 20th Walk for Daniel has the largest turnout in two decades and our first digital children’s book – Wobbly Jelly – is released online.